RAI covers the matches live around the canals of Rai Uno, Rai Due and to complete its offer for packet transmission programs and magazine shows that provide a complete free telecast of the tournament in Italy. In addition, RAI will offer complete Internet and mobile services are live and on-demand basis. RAI also acquired the media rights for the 2011 UEFA Under-21 Championship.
Commenting on the deal, Guy-Laurent Epstein, Director of Marketing Events SA, UEFA, said:
"We are pleased to continue our relationship with RAI, our longstanding partner distribution in Italy for the European Championship football. RAI has a laudable record of television and major international sporting events is the ideal home for the UEFA EURO 2012™ football fans. Italy will be offered an excellent platform for dissemination and a fantastic experience."
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